Howtogogreen’s Weblog

Written by Reenita Malhotra, Published on November 19th, 2008

For those of you who didn’t know already, this week is “Green Week” at NBC Universal. On Monday (till the end of the week) the network started broadcasting 150 hours of environment-themed programming on its various TV channels and other properties.

Green themed programming includes prime time shows such as “The Office” which will air an episode about the company considering recycled paper. And then local NBC stations are incorporating green-themed stories into their newscasts. As a Healthy Living Consultant, I spent this morning at the Farmer’s Market with NBC11 talking about “How to Have a Green Thanksgiving.” The segment will air on NBC11 this Thursday at 6.45pm so stay posted!

I think it’s a great opportunity for Ecopreneurists.  Both in terms of finding interesting eco businesses…as well as a tool for drawing visibility to your own eco business. Last year, the company launched its first Green Week and also a “Get On Board” program to encourage consumers to reduce greenhouse gases and raise awareness. This year’s theme is ‘Green Your Routine,’ the network will feature tips and resources that offer consumers advice on this area: green cleaning companies, sustainable food producers, greening your commute and so on. More information about the programing can be found here.

So Ecopreneurs, it is time to start creating you NBC pitch.  Your company or product might just be their next Green find!

Tags: ecopreneur, ecopreneurist, green cleaning companies, green find, green thanskgiving, green week, green your routine, greenhouse gases, healthy living consultant, NBC, NBC stations, NBC Universal, sustainable food producers, The Office